Custom Website Design
Custom Website Design & Website Redesign for Gold Coast Short-Term Rentals
Get more direct bookings and reduce platform fees with a high-converting, custom website built for your short-term rental. Whether you’re launching your first Gold Coast holiday property or refreshing an outdated site, we specialise in website design and redesign services tailored for short-term rental owners just like you.
Why Your Rental Needs Its Own Website
Your short-term rental website is more than just a place to list your property — it’s your brand headquarters, your digital front door, and your most powerful booking tool. Unlike third-party platforms like Airbnb or Booking.com, your own website gives you full control over your brand, pricing, policies, and guest experience.
A professional, well-optimised website helps you:
- Increase direct bookings and avoid third-party commissions
- Improve visibility on Google through local SEO
- Build trust with guests through quality design and clear information
- Create repeat business with email capture and marketing tools
With built-in local SEO and optional advanced marketing and SEO strategies, we make sure your site isn’t just live — it’s working for you.
Custom Website Design: Start Fresh with Confidence
Launching a new short-term rental or never had your own website? We’ll help you create a professional, fully responsive site from the ground up. Every design is tailored to your brand, your property, and your ideal guests.
What’s included in our short-term rental website design service:
- Custom-branded design aligned with your property’s look and feel
- Optimised layout with clear calls-to-action for more direct bookings
- Integrated direct booking engine or calendar (e.g. Lodgify, Hostaway, Tokeet)
- SEO-friendly structure and keyword targeting for your local market
- Mobile-first design to impress guests on the go
- Fast-loading pages and streamlined navigation
- Local area highlights to appeal to Gold Coast holidaymakers
Whether you’re managing a single beachfront studio or multiple Gold Coast holiday rentals, we’ll ensure your website reflects the quality and uniqueness of your stay — while making it easy for guests to book directly.
Designed for Direct Bookings
We specialise in direct booking websites for short-term rentals, so every design is created with one goal: more commission-free bookings. Here’s how we help you take control:
- Calendar or PMS integration with tools like Hostfully, Lodgify, or Smoobu
- Clear booking call-to-actions on every page
- Trust-building elements like reviews, FAQs, and cancellation policies
- Google Analytics & tracking so you can measure what’s working
- Built-in SEO tools to help your site climb local rankings
Your website becomes a powerful tool to attract guests, convert visits into bookings, and grow your STR business independently from OTA platforms.
Why Choose Us?
We’re not a generic agency — we are a specialised website design and SEO partner for Gold Coast short-term rental owners. We understand what matters most to you: attracting guests, standing out in a crowded market, and increasing profit margins by reducing reliance on third-party booking platforms.
Here’s what makes us different:
- Local understanding of the Gold Coast short-term rental market and guest booking behaviour
- Full-service offering including SEO, design, and booking integration
- Focused on local SEO for Gold Coast holiday rentals
- Ongoing support and website maintenance after launch
- Friendly, jargon-free communication tailored for property owners
From surf-side cottages to high-rise apartments, we design for the vibe and audience that makes your property shine.
Our Process
1. Discovery Call
Every project starts with a friendly, no-pressure call. We take the time to learn about your short-term rental, who you’re trying to attract, and what success looks like for you. You’ll get clear, personalised advice — even if you’re not ready to commit yet.
2. Design & Development
We create a clean, high-converting website that feels true to your brand and makes it easy for guests to book directly. From layout to booking integration to mobile responsiveness, we handle the details so your site looks and performs beautifully.
3. Launch & Ongoing Support
When your site goes live, we don’t disappear. We offer optional care plans that cover performance, security, updates, and SEO — so your site keeps working hard while you focus on delivering a great guest experience.
Who We Work With
Our services are ideal for:
- First-time short-term rental owners launching a new property
- Experienced hosts wanting to upgrade their STR website
- Property managers offering boutique vacation rentals
- Airbnb hosts transitioning to direct booking models
- Anyone needing a short-term rental website on the Gold Coast
Optional Add-ons & Features
Every website we build includes the essentials, but we also offer add-ons depending on your needs:
- Email newsletter integration (Mailchimp, ConvertKit)
- Blog setup for SEO and local storytelling
- Booking terms & conditions templates
- Social media integration
- Guest guide PDFs and downloadable welcome books
- SEO packages to grow traffic
Need something unique? Just ask — we offer flexible solutions.
Let’s Build Your Best Booking Tool Yet
Whether you’re starting from scratch or upgrading your current site, we’re here to help you create a high-performing, beautifully branded website that attracts more direct bookings and grows your short-term rental business.
Let’s turn your rental into a bookable brand.